Two senior professionals in quiet conversation across a walnut table in a London meeting room, muted slightly desaturated colour, soft natural window light, candid editorial photography, private-bank restraint Market: UK, premium positioning. Visual conventions: quiet London meeting rooms and private dining rooms with walnut tables and natural window light; senior British professionals in understated business dress, candid mid-conversation moments; editorial still lifes: handwritten letters, fountain pens, espresso cups, a glass of water on a boardroom table; London streets of Georgian townhouses in soft daylight, muted and slightly desaturated. Avoid: stock handshakes and people pointing at laptops, night skylines, abstract network graphics, robots or AI iconography, loud colours, luxury-travel styling, flags. Style: candid editorial photography in muted, slightly desaturated colour with natural light; private-bank restraint.

Partner Recruitment

Partner recruitment.

A channel of partners who promote you, recruited one conversation at a time.

01 · The problem

Other people’s trust, working for you.

Some firms grow by selling. Others grow because a network of partners recommends them, week after week, to people who already trust the recommendation.

Building that channel alone is slow. Every good partner is already busy, and already courted.

We recruit for you. We find the affiliates, introducers, resellers and referral partners your buyers already trust, and bring them to the table with a reason to promote you.

A small café table with two espresso cups and a closed notebook, muted slightly desaturated tones, soft natural window light, editorial still life photography Market: UK, premium positioning. Visual conventions: quiet London meeting rooms and private dining rooms with walnut tables and natural window light; senior British professionals in understated business dress, candid mid-conversation moments; editorial still lifes: handwritten letters, fountain pens, espresso cups, a glass of water on a boardroom table; London streets of Georgian townhouses in soft daylight, muted and slightly desaturated. Avoid: stock handshakes and people pointing at laptops, night skylines, abstract network graphics, robots or AI iconography, loud colours, luxury-travel styling, flags. Style: candid editorial photography in muted, slightly desaturated colour with natural light; private-bank restraint.

02 · The partners

Four kinds of partner.

01

Affiliates

Partners who promote you to their own audience, and earn from the custom they refer.

02

Introducers

Trusted advisers who make the introduction personally, and vouch for the fit.

03

Resellers

Firms who take your product to their customers, inside their own offer.

04

Referral partners

Peers who recommend you, week after week, to people who already trust them.

03 · The method

Mapped, approached, recruited.

01

Mapped

One partner profile, drawn from the firms that already serve your buyers. We map the market by name.

02

Approached

Each candidate is written to individually, by a named person, with a proposition written for them.

03

Recruited

Those who respond are brought to the table, with a reason to promote you.

A quiet London street of Georgian townhouses in soft daylight, muted slightly desaturated colour, editorial photography Market: UK, premium positioning. Visual conventions: quiet London meeting rooms and private dining rooms with walnut tables and natural window light; senior British professionals in understated business dress, candid mid-conversation moments; editorial still lifes: handwritten letters, fountain pens, espresso cups, a glass of water on a boardroom table; London streets of Georgian townhouses in soft daylight, muted and slightly desaturated. Avoid: stock handshakes and people pointing at laptops, night skylines, abstract network graphics, robots or AI iconography, loud colours, luxury-travel styling, flags. Style: candid editorial photography in muted, slightly desaturated colour with natural light; private-bank restraint.

A fountain pen resting on a handwritten letter on cream laid paper, wooden desk, muted slightly desaturated colour, soft natural window light, editorial still life photography Market: UK, premium positioning. Visual conventions: quiet London meeting rooms and private dining rooms with walnut tables and natural window light; senior British professionals in understated business dress, candid mid-conversation moments; editorial still lifes: handwritten letters, fountain pens, espresso cups, a glass of water on a boardroom table; London streets of Georgian townhouses in soft daylight, muted and slightly desaturated. Avoid: stock handshakes and people pointing at laptops, night skylines, abstract network graphics, robots or AI iconography, loud colours, luxury-travel styling, flags. Style: candid editorial photography in muted, slightly desaturated colour with natural light; private-bank restraint.

04 · The craft

Recruitment is a craft, not a campaign.

A round-robin email to a trade directory recruits no one worth having.

A good partner is approached like a hire. Individually, with a proposition written for them.

Our research platform, covering 175 million B2B professionals through Growth Machines, finds the candidates. Solen, our AI head of growth, keeps it current. People make the approaches, and the judgements.

05 · The pilot

Prove the channel before you build it.

The pilot is a fixed scope: one partner profile, one market, an agreed number of approaches.

At the end you hold the response data and, where the proposition is sound, your first recruited partners.

Continue the programme, adjust the proposition, or stop. The decision comes after the evidence.

Build the channel.

Tell us what you sell and who already serves your buyers. We will map the partners worth recruiting.

Read about the pilot

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